Lesson 9 - Traditions Class

Traditions Class

      Estimated completion time of readings, reserach, project and assignment =2 hrs   

Standards addressed include:

• Engaging in Visionary Leadership

• Engaging in Professional Growth and Leadership

• Excellence in Professional Practice

• Digital-Age Learning Environments

• Facilitating & Inspiring Student Learning

• Communication, Collaboration 


Assignment: 

Research the Web for information on “Walt Disney World Traditions Class.”

Understand the history, background, and story of the “Traditions Class.”

Apply the new knowledge and concepts learned about the “Traditions Class.”

Students will be able to understand and explain the four keys to a "Great Guest Experience."

Explain why every new employee at Walt Disney World is required to take the “Traditions Class”

Share why employees are  so passionate about working for the Walt Disney Compan 


Select Project 1 or 2

Activity 1 - Project

You have just finished the “Traditions” class, and you are assigned to be in front of the Cinderella Castle for the day. A guest comes up to you and asks: “My niece was just offered a job as a Cast Member at Walt Disney World. She wants to know what the “Traditions “ class is and why she should take it.“ You have five minutes to tell her. What would you say? ( Max 1 page DOC or Max 20 Slides in PowerPoint or Max 5 min audio/Video


  Your Project assignment:

May be submitted as a Word .doc or PowerPoint, or audio mp3 file, Video MP4 file

NOTE: Your assignment will be deposited in Dropbox-Link Here

File FORMAT  Example ( Lesson 5-hDiBlasi )


Activity 2  - Project

 Look over the Disney’s Four Keys To A Great Guest Experience

Develop your “Four Keys To A Great Student  Experience” and 3 Touch Points

They are also introduced to “Touch Points.” Touchpoints are Virtual or physical things you can connect with. It could be an open door or a closed door. It could be a cast member waving and saying, “Have a “Magical Day.” It could be helping a mom when their child does not get to see their favorite character.


Assignment

Article 1 - Read and Review


6 Things That New Disney Cast Members Learn on Their Very First Day

By Lisa Fritscher 

The Traditions training course is Disney’s version of orientation, but it is so much more than a normal company orientation.

Like a secret society or a distinguished university, Traditions marks a new Cast Member’s entry into a brand-new world filled with its own legends and lore. It is also a playing field leveler, as every new hire, from the front lines to the management team, must take the class. Traditions is an eight-hour experience (four hours for College Program participants) you are not likely to forget. And where else can you get paid to play with new friends?

Let's take a look at what new Cast Members (of which I was once one myself) can expect when starting work at Walt Disney World!


1. Company history

The class is named Traditions because it is the company’s opportunity to pass its corporate traditions, many designed by Walt himself, down to its newest Cast Members. Therefore, company history is an important part of what you will learn. Although Disney always strives to evolve and innovate, the best way to move forward is to build on what has gone before. But don’t worry. Traditions is not a stuffy history lecture. You will learn through hands-on activities, group challenges, and other fun activities designed to keep everyone excited and engaged.


2. The Four Keys

It is no secret that Disney’s Four Keys to Guest Service are Safety, Courtesy, Show, and Efficiency. How those standards are applied from day to day, however, is a delicate dance through real-world challenges and conflicting priorities. Through personal stories from your trainers and a narrated walk through the Magic Kingdom, you will learn what the Four Keys really mean and how to use them to guide your daily decisions as a cast member.


3. Disney trivia

Disney Cast Members are ambassadors of the company. With a passionate fan base that is familiar with even the most obscure Disney movies and fun facts, the company wants its Cast Members to be able to speak with authority on a variety of Disney-related topics. So an important part of Traditions is learning some trivia. There isn’t a test, and you’re not expected to become an instant expert, but through trivia games and activities, you will get familiar with fun Disney facts and learn how to converse easily about them.


4. Team building

Walt Disney World Cast Members must work closely together to make the magic happen. Each ride, show, restaurant, and shop has numerous assigned positions, and if everyone doesn’t work together, the entire operation can grind to a halt. Traditions helps new Cast Members learn to work as a team by assigning group projects that can range from scavenger hunts to creating a list of animated Disney characters. There are generally prizes for the best team, and the challenges are so much fun that they never feel like real work.


Article 2 - Read and review

Why is every new employee at Walt Disney World required to take the “Traditions Class?”

What is the “Traditions Class?”

Why are employees so passionate about working for the Walt Disney Company?

Story/Background (As told to me by Becky)

Today was the day that Becky, became part of the magic and would carry on the legacy that Walt left behind.
 

Everyone as a Disney cast member must go through the Traditions class.

If you do not know what Traditions is- it's one of the most amazing experiences that are required of every Disney Cast Member to take this class. It's not only full of Disney history, but also legal information and what Disney Guest Service is. It includes the “Four Keys To A Great Guest Experience” that they live by. They discover the key ingredient to the company's success is guest service and that personal touch they must provide to the guests.

 

This is the orientation overview of the Walt Disney Company, specifically Walt Disney World. It is a job orientation class that teaches you everything about the Disney Company and all the great reasons you should be proud to be working here!

Disney defines “Traditions” as the handing down of customs and beliefs from generation to generation. That means that these traditions go on and on and never stop. They didn't stop when Walt Disney died. His traditions lived on past him with the cast members that he trained and laid out his vision for. Now those cast members are imparting that knowledge to the next generation: us. 

Cast members will have an orientation pertaining to their role, then orientation at their assigned parking and attraction, followed by actual role training. 

Your first session begins with some trivia to earn special pins that can only be received at Traditions. 


Let’s see if you know the answers

1.  What was the first Disney Broadway show? (Answer: Beauty and the Beast.

2.  What are Ursula’s sidekicks’ names? (Answer: Flotsam and Jetsam

3.  When Disneyland was first built, which land was the largest? (Answer: Fantasyland

4.  Which two characters debuted in Steamboat Willie? (Answer: The debut of Mickey Mouse and his girlfriend Minnie,

5.  What attraction has been moved around 3 times? (Answer: Carousel of Progress

6.  What was the first show to come to Animal Kingdom, (originally located in Camp Minnie Mickey), but has now been moved to Africa? (Answer: The Festival of Lion King


Then reality hit Becky! We are the people that help create memories that will last a lifetime for these people. WE are the people who will impact little kids' lives forever. 

She would be creating someone's most treasured vacation memories. 

Beckey was a member of this large, influential company (over 70,000 cast members worldwide) and it made her a part of an enormous initiative to bring magic to millions of people. 


The session continues with a lot of fun and information on what's working for the Walt Disney World really will be like.

The class is designed to share and explain the heritage that new cast members are stepping into. They hear stories about families and individuals that save up all year long just to come to Disney World for a few days and cast members are the reason why it can happen. 


Cast members are the people that help create memories that will last a lifetime for these people. They will impact children’s lives forever. They will be creating someone's most treasured vacation memories.

Joining this innovative and influential company of over 70,000 cast members provides opportunities to bring the magic to millions of people. 


The WDW Company uses theatre words such as onstage, backstage, cast, costume. They explained how all of WDW is a show put on for the guests and every single day is a new performance with a new audience and the employees are the cast members that bring the show to life every day. The show is all for the guests, and it's all about keeping the magic alive. 


Every single cast member is a part of creating the magic people feel when they walk through a Disney park. 

One of the fun activities that each group does is to write as many animated characters that you can think of in five minutes.


It is easy to spot the Disney “Geeks” at the tables. One table had 7 characters, another had 12, one had 16, and the table that won had 41. Disney provides little "critters" (little plastic Disney characters) to take home to the winners.

The Big Red Box with a surprise inside for us.

A Disney, Lead (Director) walked to each table and placed a red box on each table. Cast members are told NOT to open the box. At 2:00 PM they are allowed to open the box. What was inside the box? Their very own pair of Mickey ears, as a gift from Disney to the new cast members.

The new cast members are then presented with:


Disney’s Four Keys To A Great Guest Experience


Safety 

Know and follow all safety policies and procedures

Safely deliver on Courtesy, Show, and Efficiency.

Be aware of surroundings and the hazards that may be present

I practice safe behaviors in everything I do

I always take action to put safety first.

I speak up to ensure the safety of Others


Courtesy

I project a positive image and energy

I am courteous and respectful to Guests of all ages

I go above and beyond to exceed Guest expectations


Show

I stay in character and perform my role in the show

I ensure my area is show-ready at all times

Efficiency

I perform my role efficiently, so Guests get the most out of their visit

I use my time and resources wisely

In addition, the Lead cast member has an additional Four Keys:


Keys Basics: Disney Leader Basics

I lead with a positive attitude and demonstrate commitment to Cast Members

I know and manage my operation and teach it to Cast Member

I recognize and hold Cast Members accountable for delivering The Four Keys Basics


At the end of the morning session, all of the new cast members visit the Magic Kingdom and observe examples of the four keys to Disney's success. 

They are also introduced to “Touch Points.” Touchpoints are Virtual or physical things you can connect with. It could be an open door or a closed door. It could be a cast member waving and saying, “Have a “Magical Day.” It could be helping a mom when their child does not get to see their favorite character.


A new presentation has been added in the past six months called, “Omni-channel Connections.” It delivers and concentrates on seamless experiences through all available touch points with a product or service via mobile internet devices, computers, brick-and-mortar locations, television, radio, direct mail, catalog and so on. Disney has discovered that customers expect every interaction with a brand to be integrated through their journey of discovery, research, purchase, and support. Planning and executing an omnichannel strategy is a way to meet or exceed customer expectations.

When they return after lunch, interactive videos are used to immerse cast members into the magic. One of the methods they use is with background music that sets them in the Disney mindset. 


A new cast member was overheard saying, “Something about this place just screams "Magical." I'm sure credit is due to Walt Disney for the empire that he built, not only in a business, but also in the reputation he has with every single person who has ever heard of anything Disney.”


The day finishes with each cast member receiving their official name tag.

It is incredibly clear to every new cast member that they work for Walt Disney World, the most magical place on Earth.



Activity 1 - Project

You have just finished the “Traditions” class, and you are assigned to be in front of the Cinderella Castle for the day. A guest comes up to you and asks: “My niece was just offered a job as a Cast Member at Walt Disney World. She wants to know what the “Traditions “ class is and why she should take it.“ You have five minutes to tell her. What would you say? ( Max 1 page DOC or Max 20 Slides in PowerPoint or Max 5 min audio/Video


  Your assignment:

May be submitted as a Word .doc or PowerPoint, or audio mp3 file, Video MP4 file

NOTE: Your assignment will be deposited in Dropbox-Link Here

File FORMAT  Example ( Lesson 5-hDiBlasi )


Activity 2  - Project

Look over the Disney’s Four Keys To A Great Guest Experience

Develop your “Four Keys To A Great Student  Experience” and 3 Touch Points

They are also introduced to “Touch Points.” Touchpoints are Virtual or physical things you can connect with. It could be an open door or a closed door. It could be a cast member waving and saying, “Have a “Magical Day.” It could be helping a mom when their child does not get to see their favorite character.







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